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Legend has it that when the town was entirely surrounded by woods and forests, the bishop of Lodi was one of the most frequent visitors to this area. One day, while he was walking through the pinewood, a deer knelt down before him in devotion, recognizing him as God’s servant. Following that episode the town was named Cervia (the Italian word for ‘deer’ being ‘cervo’), not only to remind such an extraordinary event, but also because the pinewoods nearby were full of deer. One of the two versions seems to have convinced also the people of Cervia, as a deer kneeling on a green field is the coat of arms of the town.
The origins and the development of Milano Marittima date back to the early 1900s, when Cervia was still a small town with 9 thousand inhabitants and lived on a traditional economy based mainly on salt production, agriculture and fishing. At the time most people were illiterate.

However the first ‘bathing establishment’ introducing Cervia as a holiday resort was founded in 1882. On 1st June 1911 the ‘Milano Marittima Association for the development of Cervia beach’ was established. A considerable urban growth started and, although it was interrupted by the outbreak of World War I, it continued even more evidently in the 1920s. The tourist development of the area became more intense in the 1930s, was interrupted by World War II and started again in the post-war years, transforming the town into one of the most popular seaside resorts in Italy.
ALL INCLUSIVE HOLIDAY: sun umbrella and sun beds at beach, drinks at mealtimes, drinks consumed at bar after 8.30 p.m., entertainment, kids club, snack corner in garden for the little ones, car park, bicycles at client's disposal and all the services offered by the best international village hotels.